Lakeland, a family-led retail chain with a rich heritage, had a need to strengthen their leadership team, including key positions such as Marketing Director, Chief Commercial Officer, and Head of Loyalty. Each role was crucial in supporting the CEO’s vision and ensuring cultural continuity in a period of change.
However, their geographic location presented a challenge. Attracting high-calibre talent willing to either relocate or travel regularly to Lakeland’s headquarters added a layer of complexity to the recruitment process.
Approached for our expertise, we understood the gravity of aligning new hires with both strategic goals but also with the caring, and kind culture of the company. Our strategy was focused on building a comprehensive understanding of Lakeland’s ethos, values, and the specific nuances of its business model.
Targeting the retail sector, we leveraged our regional expertise, ensuring candidates were committed to the HQ location.
The strong partnership we built with Lakeland allowed us to deeply understood their needs and cultural values, enabling us to identify and attract qualified candidates who appreciated their vision and spirit.
These strategic additions contributed to Lakeland’s growth and development, highlighting the significance of fostering trust and deeply understanding the subtleties of organisational culture.
