Finnebrogue is one of the UK’s most innovative food manufacturers. Committed to challenging the norms of the industry, this Northern Ireland based family business is devoted to producing the most nutritious, sustainable, delicious, and affordable products possible.
Redgrave was appointed by Finnebrogue’s Board to help them grow their international footprint, addressing the challenge of their customer base being predominantly UK-focused. The search for the right candidate was complex, requiring someone who not only had a proven track record of international market expansion in the specialty food sector but also someone who resonated with Finnebrogue’s distinctive culture. The role demanded commitment to being on-site in Northern Ireland three days a week, as well as extensive international travel to develop relationships and drive new business.
Our engagement with Finnebrogue began before a specific search was initiated. Our proactive approach, dedication to understanding the essence of their business and what sets them apart, and our willingness to invest time in building a long-term relationship, including traveling to their HQ, laid the foundation for trust and partnership. This deep understanding of Finnebrogue’s culture and ambitions allowed us to tailor our search strategy effectively.
We identified, engaged and assessed a curated a list of candidates, guiding Finnebrogue through the intricacies of their recruitment process to ultimately secure their preferred choice.
Our search resulted in successfully appointing a sales leader with experience in building an international revenue stream for a comparable specialty food brand seeking global expansion.
This individual has not only seamlessly integrated into the Finnebrogue team, but has also demonstrated a alignment with the company’s culture and values, contributing a complementary skillset that supports Finnebrogue’s growth trajectory.
